Exciting news for Dierks Bentley today…or should I say Doug Douglasson?
Hot Country Knights, Dierks 90s cover band signed a record deal today!
Twenty years after Y2K nearly killed country music, we are here to give it mouth-to-mouth… new decade, and a NEW RECORD DEAL with @UMGNashville for THE KNIGHTS! pic.twitter.com/aHIP7sNqjv
— Hot Country Knights (@countryknights) January 2, 2020
Dierks shared the news on Twitter too saying
And just like that, I have new label mates… congrats to the @countryknights on their new record deal with @UMGNashville
In a hilarious release (and accompanying signing video), the label group says, “The KNIGHTS are promising to bring real ’90s Country music back to a format that’s been drowning in male sensitivity, cashmere cardigan sweaters and programmed drum loops.”
“Some artists out there tried to put the ‘O’ back in Country, that was a thing for a while … but what it’s really missing is the ‘T,’” band leader DOUGLAS (“DOUG”) DOUGLASON (aka BENTLEY) said. “Country music has Low-T right now … it could use a pick me up, if you know what I mean. Those record label people over at UNIVERSAL finally realized that only the KNIGHTS could be up to a task this big and hard.”
In the video, “DOUGLASON” is seen introducing a “serious ballad” called “You Make It Hard” to the UMGN staff.
So we can look forward to an album of 90s covers like the band performs? Or some new original songs?
Guess we’ll have to wait to find out.
