On Sunday evening, Sunny Delight’s social media tweeted an elusive statement: “I can’t do this anymore.”

I can’t do this anymore

— SUNNYD (@sunnydelight) February 4, 2019

By Monday, the tweet had become massively viral, with nearly 40,000 retweets and engagements and many other brands checking in

I’m ok 🙏🙏

— SUNNYD (@sunnydelight) February 4, 2019

Mood last night. All good MP thanks for checking in ily

— SUNNYD (@sunnydelight) February 4, 2019

Ya I’ll take some of that sweet warmth PT

— SUNNYD (@sunnydelight) February 4, 2019

here ya go. pic.twitter.com/5IpyVUvFVn

— insomnia cookies (@insomniacookies) February 4, 2019

we gotchu, @sunnydelight pic.twitter.com/gwZH6PHq2O

— BarkBox (@barkbox) February 5, 2019