Cole Swindell and Lainey Wilson released the music video for their fiery duet “Never Say Never” on Wednesday, January 12th.
“I don’t know anyone who hasn’t been in this situation at some point in time,” Wilson said in an interview about the song. “I was telling Cole the other day, it’s like that piece of chocolate cake that you know you shouldn’t have but you take it anyway. We’ve all been there, so we can all relate even if you’ve never been in a relationship in your life.”
Swindell co-wrote “Never Say Never” in 2018. He told Music Row magazine, “I wrote [the song] with two of our really good friends, Chase McGill and Jessi Alexander. I was in [Lainey’s] hometown in Louisiana playing the last show of the year a couple of years ago, and we wrote this song that weekend. We knew it was special and we could tell it was going to be a rocking song with a lot of energy, but the way we wrote it we knew it had to be a duet,” Swindell says. “We were trying to find the right person that could sing it and make it feel like it needed to. I’ve been a big fan of [Lainey’s] music, so when she popped into my head [we knew that she was it].”
Some BTS shots of the #NeverSayNever video shoot w/ @laineywilson 🤟🏻⚡️ Watch now: https://t.co/UHxWhUHZSh pic.twitter.com/YBz6PWgbJ0
— Cole Swindell (@coleswindell) January 12, 2022
