CARRIE UNDERWOOD stars in a new commercial with NBA Player James Harden for the sports drink BodyArmor Lyte.
Carrie has an equity partnership in the company and says, “While music will always be my first love and priority, I’m so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of. This partnership is an important next step for me and the community I am building, which goes far beyond endorsing a brand.”